CONCEPT
THE DRIVING CONCEPT BEHIND OUR LATEST CAMPAIGN WAS CENTERED ON THE THRILL AND INTENSITY OF SPEED. WE AIMED TO CONNECT THE ICONIC CARRERA WATCH, KNOWN FOR ITS AFFILIATION WITH MOTOR RACING, WITH THE PORSCHE GT, A SYMBOL OF MASTERY IN SPEED. THE INCORPORATION OF LAVA ORANGE, PAIRED WITH THE CHRONOGRAPH COMPLICATION THAT SYMBOLIZES SPEED IN THE AUTOMOTIVE WORLD, SERVED AS A PERFECT WAY TO FUSE THESE TWO ELEMENTS. FURTHERMORE, THE HEAT GENERATED BY THE MECHANICAL COMPONENTS OF A CAR WHEN IN FULL THROTTLE TAKES ON AN INTENSE ORANGE HUE, FURTHER EMPHASIZING THE NATURAL SYNERGY BETWEEN THESE TWO ICONIC BRANDS.
Creative DA by @alterbureau
Directed by @servicesgeneraux
Produced by @ocurenscontent
Produced by @ocurenscontent
